Savvy recruiters would love to implement a talent pipelining solution because they are well aware of the impact on candidate (and hence consumer) experience of the traditional job-driven process plus the longer time-to-hire from having to start each campaign all over again. If you are looking to justify the investment, however, you need the numbers to back it up.
Let's walk thorough a typical campaign and show how talent pipelining using the Hollaroo Engage platform can triple your ROI.
A typical recruitment marketing campaign
You spend some hard-earned money on a recruitment marketing campaign and target an audience of 600 people. We all know that half of all money spent on marketing is wasted - so only 300 of those people are even potentially interested. One third, 100 people, are actively seeking a new role so they apply for the job and, via your selection process, ultimately one of those is hired.
600 people targeted, 100 apply, 1 hired
Now imagine if you had a way to stay engaged with people even when they weren't part of an active selection process - a talent pipeline.
Those 200 people that weren't actively looking could join and stay connected. Across our client base we typically see half, 100 people, apply for a role in the future when the timing is right and one of those will be hired.
One more hire from that initial spend - doubling your ROI.
But there's more. Of the 100 people that applied for the initial role maybe 10 were great candidates but weren't hired. Perhaps the job wasn't quite the right match or you just had to choose another almost-equal person.
What if you could invite those 10 people into a more qualified talent pipeline that would be your first port of call for future opportunities? Our statistics show that, again, half will apply in future but this time, because they are pre-qualified, one in five will get hired.
One more hire from that initial spend - now tripling your ROI on marketing.
We are passionate about making your candidates happy, by giving them a great experience, and making your hiring managers happy, by quickly delivering warm, qualified and engaged applicants. Now even your finance director will be happy when they see the impact on the bottom line.
